677be Privacy Policy
We take your privacy seriously. This policy explains exactly what data 677be collects, why we collect it, how it is used, and the rights you hold as a player.
Introduction
Our Commitment to Your Privacy
677be ("the Platform", "we", "us") is committed to protecting the personal data of every player who registers and engages with our online casino and sports betting services. This Privacy Policy applies to all users of 677be, including visitors who browse the platform without registering and registered players who hold an active account. By using 677be, you consent to the collection and use of your personal data as described in this policy.
677be serves the Bangladesh online gaming market, and as such the personal data we process relates primarily to players based in Bangladesh. We apply SSL encryption across all data transmissions on the platform, and access to personal data within our team is strictly controlled on a need-to-know basis. We do not sell personal data to third parties for commercial purposes.
This policy should be read alongside the 677be Terms & Conditions, which together form the complete agreement governing your use of the platform. If there is any conflict between this Privacy Policy and the Terms & Conditions regarding the handling of personal data, this Privacy Policy takes precedence.
Data Collection
What Personal Data We Collect
677be collects personal data across six main categories. We collect only what is necessary to deliver a secure, fair, and localised gaming experience for Bangladesh players:
Identity Data
Full name, date of birth, national ID or passport number, and a selfie or photo ID for age and identity verification.
Contact Data
Bangladesh mobile number, email address, and the city or district of residence (e.g. Dhaka, Chittagong, Sylhet). Used for account communication and support.
Financial Data
bKash, Nagad, Rocket, or Upay mobile wallet identifiers, and Visa or Mastercard details where applicable. We do not store full card numbers — only tokenised references.
Gaming Activity
Bet history, game session logs, win and loss records, bonus claims, and responsible gaming tool usage. Used for account management and fraud prevention.
Technical Data
IP address, browser type, operating system, device model, screen resolution, and session timestamps. Collected automatically when you access 677be.
Communications Data
Records of your interactions with 677be support via live chat, email, or any other channel, including the content of those conversations where relevant to your account.
Data Use
How 677be Uses Your Personal Data
677be uses the personal data we collect for the following specific purposes. We do not use your data for any purpose that is incompatible with those listed below:
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Account Registration and Management
To create and maintain your 677be account, verify your identity and age as required, process your deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, and Mastercard, and deliver the gaming and betting services you request.
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Fraud Prevention and Security
To detect, investigate, and prevent fraudulent activity, money laundering, bonus abuse, multi-accounting, and any other prohibited conduct as defined in the 677be Terms & Conditions. Technical data and gaming activity data are both used for this purpose.
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Responsible Gaming Compliance
To enforce the 21+ age restriction, administer deposit limits and self-exclusion requests, monitor for indicators of problem gambling, and fulfil our responsible gaming obligations. This processing is a condition of operating an online gaming platform.
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Customer Support
To respond to your enquiries, process complaints, and deliver the 24/7 live chat support service in English and Bengali. Support communications are logged for quality assurance and to maintain an accurate record of issues raised and resolutions provided.
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Marketing and Promotions
Where you have not opted out, to send you relevant promotional offers, bonus alerts, and seasonal promotions (such as Eid, Pohela Boishakh, or BPL season offers) by SMS or email. You may withdraw your consent to marketing communications at any time by contacting support. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
Legal Basis
Our Legal Basis for Processing Your Data
677be processes your personal data on the basis of one or more of the following legal grounds, depending on the purpose of processing:
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Contractual Necessity
Processing your identity, contact, and financial data is necessary to enter into and perform the contract with you — i.e., to create your account, process payments, and deliver the gaming services you have signed up for. Without this processing, 677be cannot provide its services to you.
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Legitimate Interests
Fraud prevention, platform security, anti-money laundering monitoring, and multi-accounting detection are processed on the basis of 677be's legitimate interest in maintaining a safe and fair platform for all players. We have assessed that these legitimate interests are not overridden by your privacy rights, given the nature of the online gaming environment.
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Consent
Marketing communications are sent on the basis of your consent, given at registration or subsequently via your account preferences. You may withdraw this consent at any time. Technical cookies beyond those strictly necessary for the platform to function are also placed on the basis of consent.
Data Sharing
Who We Share Your Data With
677be does not sell your personal data. We share data only with the categories of recipients listed below, and only to the extent necessary for the stated purpose:
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Payment Processors
bKash, Nagad, Rocket, Upay, Visa, and Mastercard receive the minimum data necessary to process your deposit or withdrawal transaction. Each payment partner operates under its own privacy policy and data protection obligations. 677be does not share gaming activity or identity data with payment processors beyond what is required for the transaction itself.
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Game Providers
Providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi receive session and bet data sufficient to run their games within the 677be platform. This data is processed by the provider under its own data processing agreement with 677be and is not used by providers for independent marketing purposes.
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Legal and Regulatory Authorities
Where required by law, court order, or regulatory directive, 677be will disclose personal data to the relevant authority. This includes disclosure to Bangladesh financial intelligence or law enforcement bodies in connection with anti-money laundering investigations. 677be will notify you of such disclosure where legally permitted to do so.
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Technology Service Providers
Third-party technology vendors who support the operation of the 677be platform — including hosting providers, customer support software, fraud detection systems, and analytics tools — may process limited personal data as data processors acting under 677be's instructions. These vendors are contractually prohibited from using the data for their own purposes.
We Never Sell Your Data
677be does not sell, rent, or trade your personal data to any third party for commercial or marketing purposes. Any data sharing arrangement with third parties is governed by a formal data processing agreement that restricts the recipient to using the data solely for the purpose for which it was shared.
Cookies
Cookies and Tracking Technologies
677be uses cookies and similar browser-based tracking technologies to ensure the platform functions correctly, to secure your session, and to understand how players use the site so we can improve it. The following categories of cookies are used:
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Strictly Necessary Cookies
These cookies are essential for the 677be platform to function. They enable you to log in, maintain your session, navigate between pages, and use core features such as the deposit flow and game loading. These cookies cannot be disabled without breaking the platform's core functionality.
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Analytics Cookies
Used to collect aggregated, anonymised data about how players interact with 677be — including which pages are visited most frequently, session durations, and navigation paths. This data helps us identify usability issues and improve the platform experience. Analytics cookies are placed on the basis of your consent and can be declined via your browser settings.
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Functional Cookies
These cookies remember your preferences — such as your language setting (English or Bengali), deposit method preference, and responsible gaming tool configurations — so you do not need to re-enter them on every visit. Functional cookies are placed on the basis of consent and can be managed via your browser or account settings.
Data Retention
How Long We Keep Your Data
677be retains personal data for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law. For active account holders, identity and contact data is retained for the lifetime of the account plus a minimum of five years after closure, to satisfy anti-money laundering record-keeping obligations and to support any post-closure disputes or regulatory enquiries.
Gaming activity and transaction records are retained for a minimum of five years from the date of each transaction. Support communications are retained for three years from the date of the interaction. Marketing consent records are retained for the duration of the consent plus two years. When the applicable retention period expires, data is securely deleted or irreversibly anonymised.
Security
How We Protect Your Data
677be implements a layered approach to data security. All data in transit between your device and the 677be platform is encrypted using SSL/TLS. Sensitive data at rest — including identity documents and financial records — is encrypted in our database. Access to personal data within the 677be team is restricted by role-based access controls; only staff who require access to perform their specific function are granted it, and all access events are logged and auditable.
In the event of a data breach that poses a risk to your rights and freedoms, 677be will notify affected players as soon as reasonably practicable, providing details of the nature of the breach, the data affected, and the steps we are taking to remediate it. We encourage all players to maintain strong, unique passwords for their 677be accounts and to contact support immediately if they suspect any unauthorised access.
Your Rights
Your Data Protection Rights
As a 677be player, you hold the following rights in relation to your personal data. To exercise any of these rights, contact our support team at [email protected] with your full name, registered mobile number, and a description of the right you wish to exercise:
- Right of Access — You may request a copy of the personal data 677be holds about you, along with information about how it is processed.
- Right to Rectification — You may request correction of any personal data that is inaccurate or incomplete. We will process rectification requests within 30 days.
- Right to Erasure — You may request deletion of your personal data where it is no longer necessary for the purpose it was collected, or where you withdraw consent and no other legal basis applies. Note that legal retention obligations (e.g. anti-money laundering record-keeping) may prevent full erasure in some cases.
- Right to Restriction — You may request that we restrict processing of your personal data in certain circumstances — for example, while a rectification request is being reviewed, or where you contest the legal basis for processing.
- Right to Object — You may object to processing carried out on the basis of legitimate interests, including profiling for fraud detection purposes. You may also object to direct marketing communications at any time, and 677be will cease marketing to you immediately upon receipt of such an objection.
- Right to Data Portability — Where processing is based on consent or contractual necessity, you may request a copy of the personal data you provided to 677be in a structured, commonly used, machine-readable format.
How to Submit a Rights Request
Send your request to [email protected]. Include your full name, your registered mobile number, and specify clearly which right you are exercising and the data concerned. 677be will acknowledge receipt within two business days and respond substantively within 30 days. We may ask for identity verification before processing a rights request.
Age Restriction
Protection of Minors
677be is strictly a platform for adults aged 21 and above. We do not knowingly collect personal data from any person under the age of 21. The age verification process conducted during KYC is specifically designed to prevent underage access to the platform. If we discover that personal data has been collected from a person under 21, we will delete that data immediately and close the associated account.
Parents and guardians who believe that a person under 21 has registered on 677be using false age information are encouraged to contact us immediately at [email protected]. We treat such reports with the highest priority. Account holders are also personally responsible for ensuring that no minor accesses 677be through their device or account credentials.
Policy Updates
Changes to This Privacy Policy
677be may update this Privacy Policy from time to time to reflect changes in our data processing practices, applicable law, or the services we offer. When material changes are made, we will update the "Last Updated" date at the top of this document and, where the change significantly affects how we process your data, notify registered players by SMS or email before the change takes effect.
Continued use of 677be after a revised Privacy Policy has taken effect constitutes your acceptance of the updated terms. We encourage you to review this page periodically to stay informed about how we protect your personal data. Archived versions of this policy are available on request from [email protected].
Contact Us
Privacy Enquiries and Data Requests
If you have any questions about this Privacy Policy, wish to exercise a data protection right, or want to report a privacy concern, please contact the 677be support team. We handle all privacy-related enquiries with the same priority as account support queries.
677be — Privacy Team
Email: [email protected]
Response time: within 2 business days. We may request identity verification before processing data-related requests.
Your Privacy is Our Priority
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